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title: Shell "One Litre challenge"

client: Edelman

date: July 09

task: This ambitious project aimed to continue to educate people around the world about how to save money on their weekly fuel bill. Shell wanted to do this through a series of films that blended key messages with good old fashioned entertainment, turning 7 local celebrities including 8 times LeMan winner Tom Kristensen into Shell FuelSave Ambassadors. This is the Singapore film starring Eunice Olsen. --------------------------------- FULL TEXT OF QUOTE FROM AMIE BARNES FROM SHELL ON COMPLETION OF THE WEBISODES- "There's no doubt that the webisodes created by Plastic Pictures have taken the excitement and interest in our subject matter to a new level. Whilst I thought the new videos would strengthen the campaign I was putting together, I was extremely surprised at how visually captivating and impactful they were. This campaign has traditionally been difficult to visually bring to life and the design and production of webisodes captured the spirit of our campaign perfectly. They managed to tell an entertaining global story, using celebrity ambassadors, whilst tailoring it to different countries - enabling us to reach wider audiences in an interactive and illuminating way. The production quality was excellent, and I look forward to working with this concept further in the future."

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This ambitious project aimed to continue to educate people around the world about how to save money on their weekly fuel bill. Shell wanted to do this through a series of films that blended key messages with good old fashioned entertainment, turning 7 local celebrities including 8 times LeMan winner Tom Kristensen into Shell FuelSave Ambassadors. This is the Singapore film starring Eunice Olsen. --------------------------------- FULL TEXT OF QUOTE FROM AMIE BARNES FROM SHELL ON COMPLETION OF THE WEBISODES- "There's no doubt that the webisodes created by Plastic Pictures have taken the excitement and interest in our subject matter to a new level. Whilst I thought the new videos would strengthen the campaign I was putting together, I was extremely surprised at how visually captivating and impactful they were. This campaign has traditionally been difficult to visually bring to life and the design and production of webisodes captured the spirit of our campaign perfectly. They managed to tell an entertaining global story, using celebrity ambassadors, whilst tailoring it to different countries - enabling us to reach wider audiences in an interactive and illuminating way. The production quality was excellent, and I look forward to working with this concept further in the future."
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