AUGMENTED REALITY IS HERE

February 12, 2018

We had fun developing an AR front cover for Influence Magazine. Highlighting the importance of video and film for communications within the context of a printed medium was an interesting tension to explore. So, we wanted the film to showcase the magazine’s content and almost fly-through what the reader can expect to discover inside. Sound design was also an important dimension to get right and the use of up sync adds atmosphere and depth. Getting to grips with the Zappar app and its capabilities was also a good learning curve and we are looking forward to the next AR project!

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