We’re known for our Three P’s - they shape everything we make and guide how we solve communications challenges. But what does that really mean?

A short time ago, our Creative Director, Sam Gunn, led an audit of our work to pinpoint what makes Plastic Pictures’ content campaigns feel anything but “corporate.”

In her words:

“Corporate isn't a genre. If I feels 'Generic Plc' you're doing it wrong. In this space, ideas get boxed into an expectation before they can even breathe. I don’t buy it. Briefs shouldn’t come with preconceptions; great ideas should simply be great."

That thinking led to the articulation of our creative DNA - three principles that mean we create film-first campaigns built to binge, not bury.

🫛 Perceptive — deeply understanding your business, brand, and communities.
🫛 Pioneering — rejecting the predictable to earn attention.
🫛 Persuasive — storytelling that makes people care, act, and remember.

3 Principles + 1 Creative Vision = Bold Ideas × Lasting Impact. ☄️

If this sounds like the kind of poised, practical, and purposeful thinking you’re looking for, let’s shape something together. 🌀

‍