Coca-Cola launched its big Christmas ad last week.
And suddenly half of LinkedIn became forensic analysts.

People zoomed in on the lorry.
Spotted wheels shifting.
Noticed Santa travelling with what looked like ten slightly different trucks.

Craft debates everywhere.

Meanwhile, over on Facebook:
“Cute animals!”
“Magical!”
“Love this!”

Not a single comment about a wheel disappearing into the snow.

Two completely different worlds.
One obsessed with detail.
One simply enjoying Christmas.

And it raises a question our industry keeps circling.

If the audience doesn’t care - should we?
If people feel something, does the work really need to be perfect?

Our Answer Is Simple: Yes.

At Plastic Pictures, we don’t see AI as a shortcut.
It’s a tool. And like any tool, it can lift the work - or quietly undermine it.

We use AI when it adds value.
We avoid it when it weakens craft.
And we never put out anything we wouldn’t be proud to stand behind.

Because while audiences may not articulate why something feels off, they still feel it.
Care shows. Intent shows. Quality shows - even when people can’t quite put their finger on it.

Feeling vs Finish Isn’t a Trade-Off

Yes, audiences love cute animals.
Yes, they want to feel something.

But that doesn’t mean standards should slip.
Emotion and craft aren’t opposites - they’re partners.

The danger isn’t imperfection.
It’s complacency.

AI makes it easier than ever to move fast.
That just means we have to be clearer than ever about where we slow down.

The Real Question

So maybe the question isn’t whether audiences notice every flaw.
It’s whether we still care enough to fix them.

Do audiences care about imperfections or are we overthinking it?
And should brands be held to a higher standard when using AI?

🔗 Read the full conversation on LinkedIn:‍https://www.linkedin.com/feed/update/urn:li:activity:7397589259265785857

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