I’m a purple cow. In a field full of bog-standard brown cows.

I’m here, not for the sake of it, but because, in this field full of bog-standard brown cows, I stand out. I make you sit up and think ‘is that cow…purple?’.

I grab your attention.
Why? Because I’m different.

And, in this time-pressed, content-rich, attention-squeezed world of ours, that’s exactly what’s needed.

You humans have evolved over thousands and thousands of years to notice difference. Your brains are literally hard-wired that way. It kept your ancestors safe as they hunted and gathered mine and, now, those same evolutionary traits can be used to communicate.

With your clients, consumers and customers. Across their channels, markets and territories.

They can be used to surprise people, to break patterns and to subvert clichés. All you need is to create content that’s different.

That’s more easily said than done, though. To make it happen, you need people who see brown and think purple.

You need a team of professional difference-makers.
Attention-grabbers.
Ideas-shapers.

You need plastic pictures

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